Architecture for the floor. Rhythm for the room.
The Echo Rug turns geometry into storytelling — a sculptural shag wool rug that blends tonal contrast, color blocking, and dimensional texture. Featuring cobalt blue, graphite black, ivory, camel, sand, and soft sky, this design-forward piece brings an architectural edge to grounded living.
Its angular forms and layered palette recall urban shadows and modernist facades, while the thick shag texture softens its bold composition. Handwoven by Madouk’s artisan cooperative in Morocco using 100% raw virgin wool, the Echo Rug is both graphic and grounding — art you can walk on.
Perfect for gallery-like interiors, creative studios, or as a bold accent in minimalist homes, this rug transforms quiet floors into intentional spaces.
Bold color-blocked design with architectural forms
Hand-tufted shag texture for plush depth
Palette includes: cobalt blue, graphite, ivory, camel, sand, sky blue
Made with 100% raw, hand-spun virgin wool
Naturally dyed using sustainable, non-toxic pigments
Artisan-crafted in Morocco
Ideal for design-forward, modern, or creative interiors
Custom sizing and colors available | 30-day lead time for made-to-order
Echo leaves a lasting impression — where form, fiber, and feeling align.
Architecture for the floor. Rhythm for the room.
The Echo Rug turns geometry into storytelling — a sculptural shag wool rug that blends tonal contrast, color blocking, and dimensional texture. Featuring cobalt blue, graphite black, ivory, camel, sand, and soft sky, this design-forward piece brings an architectural edge to grounded living.
Its angular forms and layered palette recall urban shadows and modernist facades, while the thick shag texture softens its bold composition. Handwoven by Madouk’s artisan cooperative in Morocco using 100% raw virgin wool, the Echo Rug is both graphic and grounding — art you can walk on.
Perfect for gallery-like interiors, creative studios, or as a bold accent in minimalist homes, this rug transforms quiet floors into intentional spaces.
Bold color-blocked design with architectural forms
Hand-tufted shag texture for plush depth
Palette includes: cobalt blue, graphite, ivory, camel, sand, sky blue
Made with 100% raw, hand-spun virgin wool
Naturally dyed using sustainable, non-toxic pigments
Artisan-crafted in Morocco
Ideal for design-forward, modern, or creative interiors
Custom sizing and colors available | 30-day lead time for made-to-order
Echo leaves a lasting impression — where form, fiber, and feeling align.
We believe in the power and beauty of natural elements - like non-toxic natural pigments, raw virgin wool and regenerative cactus silk
Jess and Tay, the co-founders of Madouk, met while living abroad in Thailand. While working for a travel and wellness company, their paths led them to Morocco and the coastal town of Essaouira.
Some reviews from our customers
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