Craft your own custom rug that's not just a reflection of your style, but also your values. Make a statement with our ethically sourced, handmade rugs.
We offer a unique selection of materials and designs so you can transform your living space into a serene sanctuary. Each rug is a testament to craftsmanship, ready to be shaped by your vision.
A pattern you design
The exact colors you want
Custom shapes to fit your room
Pick your weave style
From vibrant hues to subtle tones, from intricate patterns to minimalist designs, your custom rug will be the centerpiece of your space.
We believe in the power of informed choices. That’s why we provide complete transparency about the people behind our products and the journey of each rug.
Our rugs are made from non-toxic materials, ensuring a safe and healthy environment for you and your loved ones. With Madouk, you’re choosing style, sustainability, and safety.
Treating people fairly is the only way we do business. A portion of the revenue from each custom rug is shared directly with the artisans who make it, uplifting their communities.
From order to doorstep
Gathering of materials
Our women weavers collect high-quality raw virgin wool that is sourced from sheep local to the region.
Washing of wool
Everything needed to create the rug - from spinning the wool, to getting the natural dyes just right - is brought together.
Drying of wool
The wool is placed on drying racks on the rooftop of the house to dry in the sun, usually for 2 days. This length of time can vary depending on the weather.
Threading of wool
After the wool is dry, the women use traditional handmade tools to untangle and separate the wool for 4 days. Once the wool is combed, they hand-spin the wool 5 times until the wool is threaded.
Dyeing of wool
The dyes used are made from extracted plants and herbs like cinnamon, paprika, saffron, turmeric and also the skins of vegetables and fruits like pomegranate and walnut. The threads are boiled in hot water in an iron metal pot to alchemize unique shades and hues of colors that add to the uniqueness of each rug. After the threads are dyed they are hung on a rack to dry in the sun for a period of days.
Setting up the loom
The weaver sets up a traditional wooden loom, which consists of a sturdy frame and vertical warp threads that form the foundation of the rug. Depending on the size of the rug, a custom loom can be built.
Warping the wool
The warp threads are attached to the loom and stretched tightly. This creates the structure on which the rug will be woven. Our women weavers ensure the warp threads are evenly spaced and aligned.
The weavers begin knotting the weft threads onto the warp threads. Our women use the "Berber" knot, which is tied around two adjacent warp threads.
Using their specialized fingers, the weavers pull the weft threads through the warp threads, creating the piled surface of the rug. This process is repeated row by row over a period of days depending on the size of the rug.
Our skilled weavers follow the design or pattern selected, incorporating different colors and knot techniques to achieve the desired visual effect.
Once the weaving is complete, the excess warp threads are cut away, and the edges of the rug are secured with additional weaving or a border.
Washing and drying
The finished rug is carefully washed to remove any dirt or impurities. It is then laid flat to dry naturally under the sun for a period of up to 3 days.
The weaver inspects the rug for any imperfections or inconsistencies, making any necessary adjustments to ensure its quality before arriving at its new home.
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