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Elevated minimalism, rooted in texture.
The Asher Rug offers a refined yet grounded presence with its calming neutral tones and subtly sculpted high-low pile design. It’s the kind of piece that whispers rather than shouts — a foundation for intentional spaces that embrace softness, balance, and flow.
Handwoven by our collective of over 90 skilled women artisans in Morocco, each Asher rug is made from 100% raw virgin wool and dyed with natural, plant-based pigments. The tactile surface variation adds visual depth while maintaining a minimalist spirit — ideal for serene living rooms, tranquil bedrooms, and calming meditation spaces.
If you're looking for a timeless rug that brings warmth and quiet luxury to your home, the Asher was made for you.
Neutral-toned palette in soft ivory, sand, and cream
Subtle high-low pile adds texture and dimension
100% hand-spun raw virgin wool
Dyed with locally sourced, natural Moroccan pigments
Ethically handcrafted by women weavers in the High Atlas Mountains
Ideal for minimalist, boho-modern, or Japandi interiors
Durable enough for high-traffic areas
Available in custom sizes | 30-day production lead time
Let the Asher Rug lay the foundation for grounded elegance in your home.
Elevated minimalism, rooted in texture.
The Asher Rug offers a refined yet grounded presence with its calming neutral tones and subtly sculpted high-low pile design. It’s the kind of piece that whispers rather than shouts — a foundation for intentional spaces that embrace softness, balance, and flow.
Handwoven by our collective of over 90 skilled women artisans in Morocco, each Asher rug is made from 100% raw virgin wool and dyed with natural, plant-based pigments. The tactile surface variation adds visual depth while maintaining a minimalist spirit — ideal for serene living rooms, tranquil bedrooms, and calming meditation spaces.
If you're looking for a timeless rug that brings warmth and quiet luxury to your home, the Asher was made for you.
Neutral-toned palette in soft ivory, sand, and cream
Subtle high-low pile adds texture and dimension
100% hand-spun raw virgin wool
Dyed with locally sourced, natural Moroccan pigments
Ethically handcrafted by women weavers in the High Atlas Mountains
Ideal for minimalist, boho-modern, or Japandi interiors
Durable enough for high-traffic areas
Available in custom sizes | 30-day production lead time
Let the Asher Rug lay the foundation for grounded elegance in your home.
We believe in the power and beauty of natural elements - like non-toxic natural pigments, raw virgin wool and regenerative cactus silk
Jess and Tay, the co-founders of Madouk, met while living abroad in Thailand. While working for a travel and wellness company, their paths led them to Morocco and the coastal town of Essaouira.
Some reviews from our customers
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Curate the homes you design with natural items created by a supported, nurtured, and fair system.
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